Industrial piercing problems?

i got my industrial pierced about a week or two ago and i was told to buy a certain soap to clean it. the piercer said to buy the said and put a very thin layer in the bottom of a soap dispenser and to fill the rest with water so it would be diluted. The sop stuff is called "dr. bronner's magic soaps. 18-in-1 hemp tea tree pure castile soap made with organic oils". it is anti-microbial and i believe it is also anti-bacterial. I have been washing the piercing with this soap and water mixture twice a day as i have been told. it has been drying out my entire ear very much, making the skin on and around flake and peel off. it is quite painful and i don't know how to fix it. i have tried washing it with plain cold water after using teh soap and using a face moisturizer called cetaphil on it. It is still flaky and painful and i can't seem to fix it. please help!